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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Is Your Business Ready for the Next Global Shakeup?

Close-up of a stack of newspapers with visible headlines reading “Out of Work” and “Crisis Prompts,” symbolizing economic instability and job loss

Reading time: 8 minutes Take a hard look at your business strategy. Now, consider: If these questions leave you feeling uncertain, you’re not alone. In today’s volatile landscape, staying ahead requires more than just focusing on internal operations. While SWOT analysis has its place, we’re living in turbulent times that demand more. Enter PESTEL analysis […]

Building Genuine Connections Through Empathy

Black woman focused while typing on her laptop in an open, calming office setting

Reading time: 5 minutes Behind every metric and conversion rate is a person—so why do we treat them like numbers? It’s easy to get caught up in metrics, algorithms, and conversion rates. But at Bay Laurel Solutions, we’ve learned that the most powerful marketing tool isn’t found in analytics dashboards – it’s found in human […]

How to Optimize Your Website for Local Search

Close-up of a red push pin marking a location on a printed map.

Reading time: 6 minutes If you’re running a local business, standing out in your community online can be just as important as in-person interactions. At Bay Laurel Solutions, we understand that local search optimization goes way beyond paid ads – it’s really about connecting with your neighbors and customers in meaningful ways. Whether you’re a […]

5 Ways to Update Your Marketing Messages in 2025

Woman with glasses and bangs working on a laptop in a professional office setting, focused and engaged

Reading time: 4 minutes Welcome to 2025, where the currency of success isn’t measured in clicks and impressions, but in the strength of authentic connections that cut through the digital chaos. At Bay Laurel Solutions, we’ve witnessed firsthand how thoughtful, ethical marketing approaches drive sustainable growth. As a boutique web development and design agency specializing […]

Your Complete Guide to Navigating Website Costs in 2025

Woman sitting in her kitchen using a laptop, reviewing website pricing and costs in a casual home setting

Reading time: 4 minutes At Bay Laurel, we often chat with clients who aren’t sure what to expect when it comes to website costs. To shed some light on this, we’ve dug into recent industry data and pricing trends for 2025. In this comprehensive guide, we’ll explore what goes into pricing a website and what […]