How to Optimize Your Homepage for Maximum Conversions
Your homepage is your digital storefront. It’s where first impressions form and buying decisions begin. Yet many businesses treat it as an afterthought, missing opportunities to convert visitors into customers. Homepage optimization directly impacts your bottom line. A well-designed homepage can increase conversion rates by up to 200%, while a poorly optimized one sends potential […]
What Feminist Web Design Actually Looks Like (and Why It Works for Everyone)
What comes to mind when you hear the word feminist? It’s printed on t-shirts, weaponized in headlines, and misunderstood by half the internet. The word gets tossed around, often misused or politicized, especially outside traditional activism. Like in design. But what if I told you feminist web design could solve your biggest website problems? Imagine […]
12 Ways to Spot and Stop Phishing Scams
Read time: 4 minutes At Bay Laurel Solutions, we build websites with security, performance, and trust at the core. But even the most secure site cannot protect you if a phishing scam slips into your inbox. Phishing scams are one of the fastest-growing threats online. In 2024, the FBI’s Internet Crime Complaint Center received 859,532 […]
Top 7 SEO Strategies Every Small Business Should Know
Small businesses face unique challenges when competing for online visibility. With limited budgets and resources, you need SEO strategies that deliver maximum impact without breaking the bank. The good news? You don’t need a massive marketing team or expensive tools to improve your search rankings. Bay Laurel Solutions, a digital strategy agency in San Francisco, […]
WCAG Website Accessibility Is Non-Negotiable. Here’s How to Get It Right.
Read time: 6 minutes TLDR: If your website isn’t built with WCAG website accessibility in mind, it’s excluding people and putting you at legal risk. WCAG is the standard for making your site usable by all. DIY builders like Squarespace and Wix do not make your site compliant by default. Real compliance takes thoughtful design, […]
7 Game-Changing Strategies to Transform Your Website’s Conversion Rate
Read time: 6 minutes Real talk, real quick. If you have a business, your website can probably be doing way more. In today’s world (hello, late stage capitalism), everything comes down to one thing. Making money. Your website needs to be a money-making machine that works for you 24/7, bringing in clients on autopilot. If […]