DESIGNING WITH INTENTION
Design, Meet Strategy
Bay Laurel Solutions helps small business owners turn their websites into powerful tools that drive revenue, build authority, and amplify impact. Learn about our mission, vision, and team.

Who We Are
Wondering who is Bay Laurel Solutions? We’re a small agency that understands what it’s like to build something meaningful from the ground up. Our team brings together creative strategy and technical know-how to help businesses owners thrive online. We love supporting each of our client’s unique goals, because we believe the web should work for you, not the other way around.
What makes us different isn’t just our technical approach. Instead, it’s who we are and why we do what we do. Our team brings diverse perspectives from nonprofit and humanitarian backgrounds. As a result, we have a unique understanding of building meaningful projects within real-world constraints.
Hello, I'm Lindsay!
I’m Lindsay Pfeiffer, Founder of Bay Laurel Solutions. The reason I created this agency might surprise you. It didn’t come from a big tech background. Rather, it came from seeing how big corporations and complex systems often hold smaller businesses back.
Having worked in the nonprofit and hospitality industries, I met many passionate people with incredible ideas. However, they struggled to keep up with tech changes while running their businesses. They clearly needed more than just a website. They needed a strategy to help them grow and succeed.
That’s why I developed our Online Success Program. After helping many businesses transform their online presence, I noticed patterns in what works. First, I created a structured approach with strategic thinking. Then, I paired it with practical implementation. The result? Small business owners get the structure to communicate their needs and learn where they can succeed before we even start designing.
With a team of experts who bring years of experience helping businesses thrive online, we’re here to level the playing field and give you the online presence you want and deserve.


Why we do this
We believe technology should open doors, not create barriers. Research from Stanford shows that websites with clear design establish stronger visitor trust. That’s why we focus on clear, results-driven solutions that make sense for your business. No tech jargon, no unnecessary complexity – just clear, actionable strategies that help you attract clients, increase conversions, and build authority in your industry.
You didn’t start your business to become a web expert—you started it to share your unique gifts with the world. We handle the tech so you can focus on what matters most: growing your business, building credibility, and having the time to enjoy the life you’ve worked so hard to create. Now that you know who is Bay Laurel Solutions, we’d love to hear about your business goals.

Strategy First. Results Always.
Fill out our brief intake form for a free 20-minute consultation where we’ll explore how to help your business grow online.
Our Online Success Program transforms underperforming websites into powerful business assets through strategy-first design.
Bay Laurel is a San Francisco-based web design agency that specializes in personalized support using approachable strategies to engage and inspire action. As a women-led, LGBTQ+ business, we’re committed to bettering human experiences through impactful change online.