Read time: 6 minutes
Real talk, real quick. If you have a business, your website can probably be doing way more. In today’s world (hello, late stage capitalism), everything comes down to one thing. Making money.
Your website needs to be a money-making machine that works for you 24/7, bringing in clients on autopilot. If it’s not converting, you’re missing real chances to connect, build trust, and earn the revenue your business deserves.
No matter your hustle (creative, service based, or side gig), your website has one essential job. Build trust and inspire action. Here are 7 things you can focus on right now to make sure it’s doing exactly that.
#1 A Clear Value Driven Message
Speak directly to your ideal client… fast
People need to know who you are, what you do, and how you can help them. Very fast.
Skip the vague slogans and business jargon. Talk to your ideal client in real words that make them feel seen. Your business is about them, not you.
Your homepage should show the transformation you offer. Instead of saying Custom Website Design, try Websites that build trust and bring in the right clients. It shifts the focus to what they actually get.
Use the Jobs to Be Done (JTBD) framework to flip your message around their needs instead of your services. When people can picture their outcome, they’re more likely to take action.
Clarity like this turns casual visitors into paying clients.
#2 A Simple Path to Action
Make the next step obvious and easy
Once people understand what you offer, the next step needs to be obvious.
Use strong calls to action like Schedule a Call, Get Your Free Guide, or Start Here. Keep it clear and direct.
Avoid cluttered menus or too many choices. If your site feels overwhelming, people will bounce.
Guide them toward one clear action at a time and make it easy to take that step.
#3 Social Proof That Builds Trust
Show you’ve helped real people succeed
People buy from businesses they trust. And trust comes from proof.
Showcase real testimonials, client wins, and before-and-afters. Use screenshots, short videos, or quotes that highlight the transformation. Even a positive email or a DM can go a long way.
Don’t stop there. Use trust symbols, things like client logos, media mentions, certifications, or recognizable platforms you’ve worked with. These are quick wins that build instant credibility, especially for people skimming your site.
For example, “Featured on NPR”, “Certified Shopify Partner”, or a row of client logos helps visitors feel confident in your work without reading a single word.
This kind of proof is the trust bridge between curiosity and commitment. When people see that others trust you, they’re far more likely to do the same.
#4 A Professional and Approachable Design
Make your site look friendly and easy to use
Your site should look pro but still feel human. Friendly. Easy to use.
People skim websites. Many have ADHD. Most people skim websites like they have ADHD. So you really only have a few seconds to make it stick.
That means clean layouts, 7th grade reading level with fonts that are easy to read.
A good design keeps people engaged. It makes your message clear and your site feel trustworthy without trying too hard.
#5 Mobile Friendly and Fast
Keep it speedy and thumb-friendly on phones
More people browse on their phones than ever before. If your site doesn’t look good or load fast on mobile, you’re losing visitors.
Slow or glitchy pages? People bounce.
We do website health checks on many of our clients pre-existing websites, and massive images are the number one culprit slowing sites down. You need to compress your images to keep things fast.
Your site should be built for speed and easy to use with one thumb.
A fast mobile site keeps people around longer and makes it way more likely they’ll take action.
#6 Useful and Relevant Content
Give visitors helpful info they want and need
Content is way more than just words on a page. It’s how you actually connect with your visitors and solve their problems. Here’s where the JTBD framework can come back into play. Try and flip the script and focus on what your client needs to get done, not just what you offer.
Offer helpful resources like blog posts, guides, or FAQs that answer common questions and show you know your stuff. This kind of content builds your authority and nurtures trust so visitors feel confident choosing you.
Plus Google loves fresh content. Every time you publish a blog post, it’s like adding a new page to your site. Google sees that and rewards you with better search rankings.
When you provide value before asking for the sale, you create lasting connections that help your visitors turn into customers.
#7 Clear Contact and Support Options
Make it easy for visitors to reach you fast
Make it simple for visitors to reach out. Use a clear contact form, phone number, or chat option right on your site. People often have questions before they buy. Quick answers help speed up their decision to work with you.
When you show you’re approachable and ready to help, visitors feel more comfortable taking the next step. Clear contact options reduce friction, no one wants to hunt around just to ask a question.
The easier it is to connect, the more meaningful conversations you’ll have, and those lead to more clients.
Let’s Build a Website That Actually Works
Your website can do more.
It should attract aligned leads, reflect the heart of your business, and help you make real money.
If your site isn’t doing that yet, don’t stress, you’re not behind. You just haven’t had the right strategy. At Bay Laurel, we blend strategy, storytelling, and smart design to build websites that feel good and get results.
✅ More trust
✅ Better-fit clients
✅ More revenue, less stress
If you’re ready for a site that does the heavy lifting (without all the tech headaches), let’s talk.
👉 Book a free 20-minute discovery call and get expert eyes on what’s working (and what’s not) so we can map out your next move together.
Your website can do more than just sit there. Let’s turn it into a tool for growth.
