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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

5 Ways AI Is Ruining Your Brand’s Unique Value

Uniform row of robots wearing headphones, each sitting at a laptop, symbolizing automation and AI in a digital workspace

Read time: 5 minutes In today’s “digital renaissance”, brands are scrambling to jump on the AI bandwagon, fearing they’ll be left behind. However, this rush often leads to hasty implementations that dilute their unique brand identity. We’ve seen firsthand how badly AI can go wrong, and when it’s not done right, can backfire spectacularly (see […]