Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.
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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.
Build a memorable brand with custom logos, color systems, and a cohesive visual identity.
Your brand identity is often the first impression a potential client has of your business. A DIY logo or mismatched visuals can make even the best services look unprofessional and inconsistent. Most people cannot articulate why something feels off, but they notice.
Cheap shortcuts or generic templates might seem like a quick fix, but they rarely hold up across platforms, and they can damage credibility in the long run.
What you need is a visual identity that makes your business recognizable, communicates your values, and builds trust at every touchpoint. That’s the difference between looking “good enough” and standing out as the clear choice.
When done right, a strong brand fuels growth. Cohesive branding makes marketing easier and positions you as credible, so clients remember your name long after the first interaction.
Final logo files in multiple formats (PNG, JPG, PDF, SVG)
Color and black/white versions
Full ownership rights to your brand assets
Best for solopreneurs and small businesses who just need a polished logo to get rolling.
Starting at: $500
Best for growing businesses that want a professional, cohesive look.
Starting at: $1,200
For established businesses or startups ready to invest in a complete identity system.
Starting at: $4,500
We follow a streamlined workflow that blends research, strategy, and optimization. Each step supports stronger visibility across search and AI engines, so your content is accurate, useful, and ready to rank from day one.
We start with a discovery call to learn about your business, audience, and vision.
Our design team creates multiple logo concepts grounded in strategy.
You provide feedback, we refine, and together we land on the right direction.
Assets are packaged and delivered in the formats included with your package.
Branding decisions come with real stakes. Your logo and visual identity shape how people experience your business before they ever reach out. This section answers the questions that often come up when you are deciding whether to move forward, so you can feel clear about what you are investing in and how it supports your work over time.
Yes. You receive full ownership of your brand assets once the project is complete. That includes your logo files and any final design deliverables included in your package. You are free to use them across your website, social media, print materials, and future marketing without restrictions.
Yes. If you only need a logo, our Logo Starter package is designed for that exact use case. It gives you a professional, custom logo without committing to a full brand identity. This option works well for early-stage businesses or anyone who needs a strong foundation they can build on later.
Every package includes a defined number of revision rounds to keep the process focused and efficient. If you need additional revisions, they can be added at an hourly rate. This keeps timelines clear while still giving you flexibility if your needs evolve during the project.
Low-cost logo services usually rely on templates or AI-generated designs. They may look fine at first, but they often break down when you try to resize them, use them in print, or apply them consistently across platforms.
More importantly, those services rarely consider your business goals, audience, or long-term growth. Our branding work is strategy driven. It is built to be flexible, recognizable, and usable everywhere your business shows up. That difference is what protects your credibility and helps your brand hold up over time.
We only take on a limited number of copywriting projects each month so every article gets the attention it deserves.
See how personalized strategies and support make a real difference for your business.
"Bay Laurel helped transform my brand and user experience. The team was incredible to work with—professional, creative, results-driven, intuitive, and extremely adaptable to my organization's needs—very customized and personalized. The unique gentleness, peace, patience, and reliability that comes with working with Bay Laurel while also receiving incredible technical and skilled development. Entrepreneurship is so dysregulating and their approach in it of itself helps create grounding for greater focus. Don't think twice—things only get better by working with them!"
"I loved working with Bay Laurel Solutions. They inspired me to target my ideal clients, add unique services, and improve my SEO through blogging. They will make you a beautiful website and will be happy to help you navigate writing blogs if you are new to that!"
"If you're considering working with Bay Laurel, just hire them! They absolutely know what they're doing. After their website healthcheck revealed issues with my site, I made the switch to better hosting and a better website builder. The results speak for themselves - faster load times and improved SEO performance. Bay Laurel's expertise and patient guidance made the entire process smooth and stress-free."
"So many things I never even considered and would have no idea how to review on my own. They explained complicated webby things in a way that anyone can understand. Exactly what I need as a small business owner to lighten the load on myself and increase my efficiency!"
"Lindsay is exceeding my expectations in her role. She always has fresh ideas and turns projects around quickly. She has been making this process seamless and easier for me as a business owner. Her communication is timely as well as her completion of tasks."
"I was excited to get an outside perspective on a professional issue I wasn’t seeing properly. It was quite thorough and I can easily see how that level of understanding could be helpful or beneficial. I think due to the depth of the conversation after each question was asked I was able to see more of the specifics of each issue I faced."
"An outsider's perspective can really open your eyes to your potential. I was expecting to have a lot of my weaknesses pointed out, which was a scary thought. What Lindsay helped me with was actually pointing out my strengths and how to optimize them... which was a lot less scary and emotionally taxing than my fears lead me to believe. I actually feel more hopeful for my business after our call, realizing I already have the building blocks to be more successful than I currently am."
"Everything that has come up since the case study started has changed the way I feel about the future. It seems way brighter. It's challenged how I see us networking ourselves as an organization, and my role in ensuring we are transparent, and give the wider community information as to how to get involved and support. Way beyond any expectations I could have set. I feel more purposeful, more useful. And today I know way more about how to manage a business and feel extremely capable."
"Lindsay is so engaging and easy to talk to, she's full of great ideas that are specific to my needs. Her values align with mine and my business and she has a great grasp of where I'm trying to be with my business and how I can get there. There were some great ideas that I hadn't thought about and I'm excited to implement them into my strategy going forward. I now have a game plan for the upcoming year which has left me feeling optimistic when I wasn't really feeling that way beforehand."
