Edit Content

Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Merchandise Design for La Jolla Bakery Website

Project Description

Wayfarer Bread & Pastry is a San Diego cult-favorite bakery in La Jolla, CA, known for its sourdough loaves, seasonal pastries, and the weekend lines to prove it. But beyond the bread, Wayfarer is also a curated neighborhood shop, offering everything from pantry staples, ceramics and custom merch.

I collaborated with Wayfarer to design merchandise that reflects the same laid-back, heartfelt spirit as their baked goods. The standout? A “Pizza Night” t-shirt celebrating their beloved evening tradition that was quickly claimed as a staff and customer favorite.

Wayfarer has been featured by San Diego Magazine, Eater, and Wine Spectator’s “American Artisan” series. Their founder, Crystal White, has been spotlighted for her dedication to craft, community, and the magic of good bread shared well.

Project Goals
  • Design merch that aligns with the bakery’s earthy, artisanal vibe
  • Create items customers genuinely want to wear or gift
  • Build brand love beyond baked goods
  • Stay true to the bakery’s values of quality and craftsmanship
Process
  1. Brand Discovery: Conversations with the bakery owner to understand their visual language and values
  2. Design Concepting: Explored typography, illustration styles, and layout that felt fun and on brand
  3. Final Production: Delivered a suite of mockup designs for tote bags, apparel, and additional merchandise
  4. Launch: Coordinated production-ready files and supported mockups for in-store display and promotions
Testimonials & Result
Crystal White Owner of Wayfarer Bread

"Not only is it fun working with Lindsay, but it is also extremely productive! She helped my small bakery create a ‘Pizza Night’ tee that has become an iconic logo for our business. Both staff and customers love it, and we’ve already needed to reorder it several times to keep it in stock.

We’ve worked together on several designs now, and the process is always fun and collaborative. Lindsay has a knack for understanding the aesthetic and vibes of both the business and its customers, and finds a seamless way to create highly engaging graphics that appeal to both. I bring a nascent idea to her, and she transforms it into something people actually want to wear. She does this not only with the design itself, but with her expert eye for fit, color, and tying in local and current fashion trends. She is prompt, professional, and incredibly easy to work with. She is my go-to designer and I can’t recommend her enough!"

Start Your Project

Ready to Upgrade Your Website?

Let’s collaborate to build a high-converting website that clearly shows what you do, who you help, and why it matters.

Get in touch today!

OTHER PORTFOLIO

Peek at More Projects

Design
Development
Website Redesign for Wellness Directory

Complete website transformation including custom design, user-friendly navigation, and conversion-focused layout to help wellness professionals connect with their ideal clients.

Content
Messaging
Copywriting for Birth Doula Practice Website

Strategic website copy that speaks directly to expecting mothers, highlighting services and building trust through authentic storytelling and clear calls-to-action.