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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

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Copywriting for Birth Doula Practice Website

Project Description

Brette Howard, founder of Many Veils, wanted her website copy to truly reflect the warmth and clarity of her doula practice. She struggled to write and format content that fit well within the designer’s layout (something many entrepreneurs face when trying to pack meaningful information into limited space). Bay Laurel collaborated closely with Brette to craft concise, ADHD-friendly copy that feels personal and approachable, while allowing it to also work perfectly on mobile devices. The final result is writing that flows naturally and fits seamlessly within the site design, delivering her message clearly and compassionately.

We continue to work together, providing ongoing copywriting support, including creating branded onboarding materials for expecting mothers to enhance their birth experience.

Project Goals
  • Simplify and clarify website copy for better readability
  • Create mobile-friendly content that speaks directly to prospective clients
  • Align tone with Brette’s warm, empathetic brand personality
  • Fit key information into limited design space without feeling crowded
Process
  1. Reviewed original copy and identified pain points in structure and length
  2. Rewrote and reorganized content for concise, scannable reading
  3. Optimized for copy fit well within design layout and mobile readability 
  4. Incorporated Brette’s feedback and voice to keep it authentic
Testimonials & Result
Brette Howard Founder of Many Veils

"Working with Bay Laurel was such a relief. I had struggled for so long to get my words to fit and sound right on my website. It was holding back the launch of my new website. They helped me create copy that’s clear, warm, and easy to read on any device. I feel like the site truly reflects the heart of my practice. I couldn’t recommend Bay Laurel more!"

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