Edit Content

Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Search & AI Readiness

Built for How People Search Today

People click the first results they trust. Whether Google shows an AI answer, a map pack, or traditional links, your business needs to appear early in the places people actually look. That visibility is what drives calls, clients, and consistent growth.

How do you show up early in search results?

Our SEO Growth Package is built for exactly that. We optimize the parts of your site Google’s systems rely on most. Things like technical health, content quality, relevance, and authority. No shortcuts, no “quick hacks,” and no tactics that disappear with the next algorithm update.

When your website is technically sound, easy to understand, and connected to reputable sources, Google and AI search tools rely on it more. Over time, that trust helps your business show up for important searches and attract ready-to-buy clients.

SEO is not a one-time setup. Google’s systems change constantly, and your competitors keep improving. Steady updates help your site stay visible, relevant, and trustworthy in search and AI results.

No ethical provider can promise that. Real SEO usually takes 3–6 months of consistent technical improvements, content updates, and authority building before results stabilize. Quick “hacks” often disappear with the next Google update.

Keywords matter, but they are only one part. Google and AI search tools also look at technical health, content quality, backlinks, user experience, and how often your site stays updated. Strong SEO brings all of these pieces together.

You will keep some progress, but momentum slows and competitors can pass you. SEO works best as a long-term strategy that builds authority over time and keeps your site aligned with Google’s evolving standards.

OUR PROCESS

How Our Process Works

Simple for You. Strategic on Our End. Most clients see noticeable traction within 3–6 months, with stronger results building over time.

Smiling couple using a laptop at home. Warm connection, remote work, and modern digital lifestyle.
01
Setup

Site audit, integrations, and analytics configuration.

02
On-Page Optimization

Fixing technical issues, titles, metadata, alt text, links, and performance.

03
Content Optimization

Improving existing content and publishing your first optimized pieces.

04
Growth

Link-building, new content, and monthly reporting.

SERVICE PACKAGES

Which Package Fits Your Business?

We handle the heavy lifting. You share your goals. Together we keep your site growing, month after month.

Starter SEO Essentials

For businesses building a foundation in search

One-time setup

  • Up to 10 primary keywords
  • Competitive research
  • Google Analytics setup
  • SSL certification check
  • Google Search Console configuration
  • XML sitemap setup
  • Goal tracking configuration
  • Schema markup added to your website

Ongoing monthly

  • On-page SEO and backlink audits
  • Image alt and title tag optimization
  • Internal and external linking optimization
  • Title tag and meta description optimization
  • Resolve errors flagged by Google Search Console
  • URL optimization and 301 redirects
  • Backlink audits
  • Monthly ranking, analytics, and progress reports

Investment: $399 setup + $997 per month

Growth SEO (Most Popular)

For businesses that want steady growth in competitive search (Most Popular)

One-time setup

  • Up to 20 primary keywords
  • Competitive research
  • Google Analytics setup
  • SSL certification check
  • Google Search Console configuration
  • XML sitemap setup
  • Goal tracking configuration
  • Schema markup added to your website

Ongoing monthly

  • One blog article (500 words)
  • 10 backlinks + 13 in-content backlinks
  • Backlinks with domain authority 10+
  • 2 submissions to reputable social bookmarking sites
  • 2 submissions to reputable online profiles
  • 1 submission to an online directory
  • 1 submission to a citation listing
  • 1 submission to an online classified ad
  • On-page SEO and backlink audits
  • Image alt and title tag optimization
  • Internal and external linking optimization
  • Title tag and meta description optimization
  • Resolve errors flagged by Google Search Console
  • URL optimization and 301 redirects
  • Backlink audits and monthly backlink report
  • Monthly ranking, analytics, and progress reports

Investment: $399 setup + $1,197 per month

Market Leader SEO

For businesses that want to dominate competitive search rankings

One-time setup

  • Up to 40 primary keywords
  • Competitive research
  • Google Analytics setup
  • SSL certification check
  • Google Search Console configuration
  • XML sitemap setup
  • Goal tracking configuration
  • Schema markup added to your website

Ongoing monthly

  • One blog article (1,000 words)
  • 15 backlinks + 23 in-content backlinks
  • Backlinks with domain authority 30+
  • 3 submissions to reputable social bookmarking sites
  • 3 submissions to reputable online profiles
  • 1 submission to an online directory
  • 1 submission to a citation listing
  • 1 submission to an online classified ad
  • 3 submissions to Web 2.0 platforms with 500-word content
  • On-page SEO and backlink audits
  • Image alt and title tag optimization
  • Internal and external linking optimization
  • Title tag and meta description optimization
  • Resolve errors flagged by Google Search Console
  • URL optimization and 301 redirects
  • Backlink audits and monthly backlink report
  • Monthly ranking, analytics, and progress reports

Investment: $399 setup + $1,497 per month

GET IN TOUCH

Ready to Accelerate Your SEO Results?

We only take on a limited number of businesses each month to ensure every site gets the strategy and attention it deserves. Not sure where to start? Apply through the form or book a free call. We will help you choose the right tier for your goals.

Young Woman taking a phone call
Introduce yourself
Where can we reach you?
Tell us about your project
When would you like to start?
TRUSTED CLIENTS

What Our Amazing Clients Say

See how personalized strategies and support make a real difference for your business.

"Bay Laurel helped transform my brand and user experience. The team was incredible to work with—professional, creative, results-driven, intuitive, and extremely adaptable to my organization's needs—very customized and personalized. The unique gentleness, peace, patience, and reliability that comes with working with Bay Laurel while also receiving incredible technical and skilled development. Entrepreneurship is so dysregulating and their approach in it of itself helps create grounding for greater focus. Don't think twice—things only get better by working with them!"

Marta Hamilton, MA, LPC CEO & Founder of TeleWellness Hub

"I loved working with Bay Laurel Solutions. They inspired me to target my ideal clients, add unique services, and improve my SEO through blogging. They will make you a beautiful website and will be happy to help you navigate writing blogs if you are new to that!"

Tomi Hougen Owner of SF Placenta Encapsulation

"If you're considering working with Bay Laurel, just hire them! They absolutely know what they're doing. After their website healthcheck revealed issues with my site, I made the switch to better hosting and a better website builder. The results speak for themselves - faster load times and improved SEO performance. Bay Laurel's expertise and patient guidance made the entire process smooth and stress-free."

Jessa Jaguar Jessa Jaguar LLC

"So many things I never even considered and would have no idea how to review on my own. They explained complicated webby things in a way that anyone can understand. Exactly what I need as a small business owner to lighten the load on myself and increase my efficiency!"

Kim Pinkberry Queer BIPOC Artist and Owner of SmallKims

"Lindsay is exceeding my expectations in her role. She always has fresh ideas and turns projects around quickly. She has been making this process seamless and easier for me as a business owner. Her communication is timely as well as her completion of tasks."

Dr. DaJaneil S. McCree Doctor, Health Disparities Researcher, and Author of 'Black Girls Can Talk'

"I was excited to get an outside perspective on a professional issue I wasn’t seeing properly. It was quite thorough and I can easily see how that level of understanding could be helpful or beneficial. I think due to the depth of the conversation after each question was asked I was able to see more of the specifics of each issue I faced."

Tavahn Ghazi Owner of Little Brothers Co.

"An outsider's perspective can really open your eyes to your potential. I was expecting to have a lot of my weaknesses pointed out, which was a scary thought. What Lindsay helped me with was actually pointing out my strengths and how to optimize them... which was a lot less scary and emotionally taxing than my fears lead me to believe. I actually feel more hopeful for my business after our call, realizing I already have the building blocks to be more successful than I currently am."

Ethan Indorf Sundance Award Winner and Director of Cinematography

"Everything that has come up since the case study started has changed the way I feel about the future. It seems way brighter. It's challenged how I see us networking ourselves as an organization, and my role in ensuring we are transparent, and give the wider community information as to how to get involved and support. Way beyond any expectations I could have set. I feel more purposeful, more useful. And today I know way more about how to manage a business and feel extremely capable."

Vincent Ray Williams III Oakland Person of The Year and Founder of Urban Compassion Project

"Lindsay is so engaging and easy to talk to, she's full of great ideas that are specific to my needs. Her values align with mine and my business and she has a great grasp of where I'm trying to be with my business and how I can get there. There were some great ideas that I hadn't thought about and I'm excited to implement them into my strategy going forward. I now have a game plan for the upcoming year which has left me feeling optimistic when I wasn't really feeling that way beforehand."

Jacob Croom Chef and Owner of My Friend Fernando