Why Beautiful Websites Aren’t Enough and What Actually Works
At Bay Laurel, I often meet business owners who’ve invested in a beautiful website… and still feel stuck.
Maybe they’re not getting leads. Maybe they’re attracting the wrong clients. Or maybe they’re just tired of sinking time and money into tech that doesn’t feel like them.
Sound familiar?
If you’ve been trying to piece your online presence together and it’s not giving back, I want to let you in on something… it’s not your fault.
Most web design is built backwards, from the outside in. It focuses on how things look before asking what your business really needs to grow.
That’s where human-centered design comes in.
What Is Human-Centered Web Design?
Human-centered web design starts with people. Not pixels. That means I don’t begin with trends, templates, or assumptions. I begin with you. Your story, your goals, and your customers.
When we work together, we don’t just design for aesthetics. We build with intention.
✔️ What kind of clients do you want to attract?
✔️ What’s your current site doing (or not doing) for your business?
✔️ What’s overwhelming, confusing, or draining you right now?
✔️ What would it look like for your website to actually support your work?
My job is to listen first, then design solutions that serve your bigger vision.
The Online Success Program
Instead of jumping into design right away, we start with strategy. Our Online Success Program is a three-part system that helps purpose-driven businesses like yours get real results online, without the guesswork.
Let’s break it down:
1. The Online Success Session
This is where the magic starts. We sit down (virtually), grab a bev, and dive into the heart of your business. I’ll ask questions that get to the root of what’s holding your website back and uncover opportunities most people miss.
2. Your Custom Roadmap
After our session, I deliver a clear, actionable roadmap tailored to your goals. This is a researched and strategic plan built to help you boost sales, connect with better-fit leads, and stop spinning your wheels online.
3. Go Live with a Winning Website
Now that we’ve strategized around your business, dreams, and business goals, we can build a high-performing website that stands out, attracts ideal clients, and positions your business as the clear choice.
If you’re game to move forward, we’ll build a site based on everything we uncovered in your session and roadmap. It won’t just look good, it’ll work hard behind the scenes to grow your business.
And that session + roadmap fee? It gets credited toward the build.
Why This Approach Works
Most designers start with what they want to build. I start with what you need.
This human-centered process:
- Saves you time and energy
- Creates deeper alignment with your business goals
- Eliminates costly missteps
- Attracts clients who actually get what you do
Because at the end of the day, your website is your business’s front door. And when it’s rooted in who you are and where you’re going, it becomes a tool for transformation.
Ready to Rethink Your Website?
If you’re tired of guesswork and ready to create a site that truly reflects your business, I’d love to invite you into an Online Success Session. In just 60–90 minutes, we’ll uncover what’s working, what’s not, and where to go next.
You’ll walk away with:
- A clear understanding of your website’s current performance
- Strategic recommendations to attract and convert high-value leads
- A custom roadmap you can use right away, whether you hire me or not
👇Let’s turn your website into a tool that actually works for you.
Book a free 20-minute discovery call to ask any questions and see if we’re the perfect fit to help your business grow.
