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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Does Your Brand Color Actually Make People Buy? The Psychology Behind It.

Team reviewing and selecting a brand color palette with printed swatches during a web design strategy session.

Color is not decoration. It is positioning. In the snap of a finger, someone has already decided how they feel about your brand. Here is how to make that decision work in your favor. One of the most common mistakes I see is founders choosing colors they personally love instead of colors their audience needs. […]