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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

How to Optimize Your Homepage for Maximum Conversions

Modern business homepage design mockup on a laptop screen showcasing clear headline, CTA button, and professional layout for conversion optimization.

Your homepage is your digital storefront. It’s where first impressions form and buying decisions begin. Yet many businesses treat it as an afterthought, missing opportunities to convert visitors into customers. Homepage optimization directly impacts your bottom line. A well-designed homepage can increase conversion rates by up to 200%, while a poorly optimized one sends potential […]