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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Why Human-Centered Web Design Matters More Than Ever in 2025

Smiling man sitting in an orange bean bag chair, working on a laptop in a relaxed, modern space

Read time: 8 minutes Web design has evolved far beyond aesthetic appeal to a powerful strategy that shapes how businesses connect with their customers. For small businesses and freelancers, understanding human-centered web design has become essential. It’s no longer just about looking good—it’s about creating meaningful interactions that foster growth, trust, and long-term success in […]