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Bay Laurel is a women-led, LGBTQ+ web design agency based in San Francisco. We help small businesses grow online with values-driven websites that support sales, donations, and thriving communities.

Building Genuine Connections Through Empathy

Black woman focused while typing on her laptop in an open, calming office setting

Reading time: 5 minutes Behind every metric and conversion rate is a person—so why do we treat them like numbers? It’s easy to get caught up in metrics, algorithms, and conversion rates. But at Bay Laurel Solutions, we’ve learned that the most powerful marketing tool isn’t found in analytics dashboards – it’s found in human […]